We get into some odd conversations at market and this weekend it was one of fantasising about how to spend $3,000 on marketing for our own businesses. Now the reality is very few creative businesses will have $3,000 to spend on marketing and advertising in one fell...
The key to any marketing campaign and building a strong business image is to consistently communicate the same message to your audience. In Geoff Grist’s book, “500 Award-Winning Small Business Secrets” (Simon & Schuster, 2001) he says...
